The video was cinematographed by Abinandhan Ramanujam. The original music video features Dhanush singing the song at AM studios, accompanied by composer Anirudh on a keyboard, while Shruti Haasan and Aishwarya Dhanush appear in the background. Dhanush and Anirudh, performed the song "Why This Kolaveri Di" on stage. Although Rajinikanth and Kamal Haasan were expected to attend the event, only Latha Rajinikanth was present. George's School, Chennai, under the presence of the film's cast and crew members. The soundtrack album was released on 23 December 2011 at the St. The song became the most searched YouTube video in India, attracting more than 20 million views within 28 days, and was listed by YouTube under the "Recently Most Popular (Gold)" videos. Marketing and release Ī preliminary version of "Why This Kolaveri Di" was leaked on through the internet, and to counter the leak, the makers released the original version of the number on 16 November 2011, having noticed its popularity. Another nominate Sathya Prakash, rended the remix version of "Po Nee Po", the original was sung by Mohit Chauhan, of " Sadda Haq" fame.
The song was sung by Ajesh, a winner of the Airtel Super Singer. Dhanush, while all the other songs were written by Dhanush. The song "Idhazhin Oram" was written by his wife Aishwarya R. Dhanush has stated that the choice of words allows it to be a very relatable song. The words have been described as "nonsensical" by some and an evocation of "Tamil street humour". The words of the song are in a simple form of Tanglish, a mixture of Tamil and English, which strikes a chord with the college students that lap up songs in this genre. The song "Why This Kolaveri Di", which was adjusted in downtempo has been built around an ancient south Indian folk rhythm using ancient folk instruments like nadaswaram, shehnai, saxophone, urumee, thavil, drums, acoustic guitar, keyboards mixed with electronic synths and scratches, utilizing the singing style of Tamil folk culture. Dhanush, in an interview with The Times of India, about penning the lyrics for "Why This Kolaveri Di", Development Īll the songs in the film were recorded at A. I just framed them into sentences and thats how I came up with the song. When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. The song is also called a 'Soup' song, where 'Soup' is a colloquial Tamil word which refers to young men experiencing love failure after a beautiful relationship. Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. Dhanush then began working on the lyrics, for about 20 minutes, in which the first line he sang was "Why This Kolaveri?" ( transl. Dhanush, wanted a light hearted song about love failure, with the former quickly composed the tune within 10 minutes. įollowing the success of the original version, the dubbed versions of the soundtrack was released in Telugu and Hindi, with the lyrics for the Hindi version was written by Kumaar and Telugu version was written by Bhuvanachandra.Īccording to the composer Anirudh, the film's director Aishwarya R. It also fetched the Filmfare Award for Best Music Director for Anirudh Ravichander, and Best Male Playback Singer for Dhanush. , listed the soundtrack album of 3, as one of the composer's best works till date. The entire soundtrack album was released on 23 December 2011, and gained positive reviews. All the songs have lyrics written by Dhanush, except "Idhazhin Oram" was written by Aishwarya Dhanush. It was officially released, after a leaked version, becoming popular on the internet. The single track, " Why This Kolaveri Di" was released on 16 November 2011, prior to the soundtrack release, and became one of the most streamed songs of all-time. The film features seven songs, with three instrumental compositions. 3 is the debut soundtrack album composed by Anirudh Ravichander, which features lyrics by Dhanush, for the 2012 Indian Tamil film of the same name, starring Dhanush and Shruti Hassan in the lead roles, and was directed by Dhanush's wife Aishwaryaa R.